Seattle area real estate brokers and a company retreat

Just got back from a Coldwell Banker retreat over the weekend. There's a lot of optimism within Coldwell Banker Danforth with a growth rate that's the envy of most of the industry. It appears that the paradigm of what a successful real estate brokerage looks like has changed to a somewhat less paternal organization that takes less from brokers' (the new word for agents per state law) pockets but still has an expectation of ethical and diligent service. Contrasted with the "kool aid drinking" cultish paternities and the other end of the spectrum where brokers are akin to old west bounty hunters and you never know quite what you will get. The differences between brokers (and firms) on every level is far wider than most consumers imagine.

I recall having the conversation that a softened market would weed out much of the lesser element in real estate...it appears that those who persist haven't necessarily been the better agents, but the better salespeople. And though not mutually exclusive, the best salespeople are not always the most diligent of brokers. I've often asked people, don't you want more than just a salesperson? The majority of consumers by their actions answer "not necessarily!".

Date: Monday, November, 7th 2011 @ 09:06:37 AM
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